On September 2, 2024, NewJeans fans were devastated to find out that all the videos from Ban Heesoo’s YouTube channel were deleted. The channel was created as part of the “Ditto” lore, with the character Ban Heesoo representing the fandom. Due to the new management after CEO Min Hee Jin was replaced, the videos were all taken down.
The videos were important and precious to fans. Some even accused HYBE of purposely trying to sabotage the girls, given that “Ditto” catapulted the girls to top tier stars following their debut success.
this is going way too far…if you still think the new ador ceo has nwjns best interest & that hybe isn’t sabotaging them i need u to wake up- theyre starting to delete nwjns videos including the ban heesoo youtube page becuz of “new policies” https://t.co/Zukz4xn19O
— miumiu (@newjeattention) September 2, 2024
bang pd is still so mad about dittos success bc wym he banned newjeans from ever working with the ditto director again 😭
pic.twitter.com/EO2qTYw6TA— bee 𖼐꒱ (@j3anies) September 2, 2024
Minji took to Phoning to comfort fans through an emotional letter.
Hello Bunnies. The weather today is so nice. I was unable to withstand the heat and hoped that summer would hurry and end, but even though the sky was clear and I could feel that autumn was approaching, I felt rather unsettled today.
I had been wanting to tell you all about this and that in my day, but I was unable to. It’s already been a week since. I wanted to come and comfort the Bunnies who were worried and comforting us, telling you that it is fine, but I don’t have the confidence to do so this time. The day is too short for us to even talk about the good stuff, so why do we have to needlessly suffer? I’m incredibly sorry about that, and I’m so frustrated that I am unable to resolve anything at all.
Even as I write this, just like yesterday, there is nothing I can do and nothing I can resolve. I don’t know until when will such uncertain days continue to be, and it might be selfish of me to say this, but I hope that Bunnies and us will no longer need to suffer. I’m sorry for doing this at a late time. Goodnight.
— Minji
You can read more about the recent issues that have plagued the fandom below.
NewJeans “Ditto” MV Director Renounces All Future Collaboration With ADOR Following Management Change
Source: theqoo