The trend of media companies bringing games to their platforms has been unfolding in recent years. In a world where user attention is increasingly competitive and attention spans are dwindling, streaming services and apps are looking for ways to captivate their audience. It makes sense for companies to expand into gaming to retain users on […]
LinkedIn leans on AI to do the work of job hunting
The zeitgeist in technology today is all about artificial intelligence, so in an effort to drive more users and usage, LinkedIn on Thursday took the wraps off a raft of new services powered by AI. The company is betting big on AI and people’s appetite to see it threaded through experiences on the platform, and is […]
LinkedIn to limit targeted ads in EU after complaint over sensitive data use
LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups. The move comes more than three months after a collective of civil society groups filed a complaint with the European Commission (EC) over a potential violation of the Digital Services Act (DSA). The […]
LinkedIn tests Premium Company Pages, with AI and marketing tools to grow audiences
LinkedIn — the social platform that targets the working world — has quietly started testing another way to boost its revenues, this time with a new service for small and medium businesses. TechCrunch has learned and confirmed that it is working on a new LinkedIn Premium Company Page subscription, which — for fees that appear […]
LinkedIn targets users caught between TikTok and what used to be Twitter
Two weeks ago, TechCrunch broke the news that LinkedIn was getting into games, helping users “deepen relationships” through puzzle-based interactions. And on Wednesday, TechCrunch reported that the Microsoft-owned social network was experimenting with short-form videos. It’s as if LinkedIn is targeting a whole new “type” of user — one caught in limbo somewhere between two […]