SHINee‘s new merchandise collaboration is making fans feel old.
On May 9, the SM Entertainment group posted about their upcoming collaboration with electronics brand LG Whisen. It was an air-conditioning unit decorated with their logo on a starry background plastered at the bottom. The poster was also decorated with the character dolls that represent the members.
SHAWOLs couldn’t help but react to the post with amusement and self-awareness, pointing out that they are now in the older demographic of K-Pop fans.
you know we’re getting old when the merch collab is an air conditioning unit 😭 https://t.co/t5IGfN4IHI
— lydia (@thatblinger) May 9, 2024
The adult merch of all adult merch https://t.co/8DgyxpWZtX
— Bunny (@Peenkheels02) May 9, 2024
Instead of the usual merch that idols sell such as clothes and bags, they’re now at the stage where household appliances are right up their alley.
SHINee’s old asses about to sell air purifier any minute now and I LOVE THAT FOR THEM https://t.co/mXWaV23ovq
— isSHINeeback? (@isSHINeeback) May 9, 2024
The collaboration highlighted the fact that fans grew up alongside the members.
Shawols are indeed growing along aside SHINee 😂
From reebok to busyeo busyeo to soju and now aircon?— 탬니 (@lubtaetaelub1) May 9, 2024
Household items, my kind of jam!!! 😭😂#SHINee #샤이니 #シャイニー
But seriously, this is so freaking adorable, the use of JjingguKing, Boksilee, Daraming and Taemari (plus Ridiculous Kid, CommeGa and KoongDaeng) ❤︎ https://t.co/B5eWTK2caG pic.twitter.com/qqZB0YHVGH
— PięciuBłyszczącychChłopców ☆ !! SHINee IS BACK !!☆ (@pieciub) May 9, 2024
Taemin, for instance, debuted at 14 years old and is now 30 years old. Key and Minho are 32 years old while Onew is 34.
The fandom is also at an age where many are getting married, building homes, and starting families, making the LG collaboration a relevant one to them.
I kind of love that for us and SHINee lol. They’re endorsing useful things 🤪 also is this an indication that there are more married Shawols who aren’t going to shit themselves when SHINee get into relationships?? https://t.co/TfPhBVjVkg
— Jenna 🌸 (@Jenna_MoonRiver) May 9, 2024
They praised the marketing team behind this brand deal for identifying their target audience well.
I have to say whoever is responsible for this really did their marketing research. Same with the twice vip gifts lol https://t.co/FPefiKJe1s
— jean | hbd chaengie baby (@AJadethirstwall) May 10, 2024
Oh my! What an appropriate merch for adultwols. Please make it global. Shipping to international fans will be crazy. 🫠
— She (@sheiwol) May 9, 2024
SHINee debuted in 2008 with their song “Replay.” They are celebrating their 16th anniversary on May 25, 2024.
