The Super Bowl is the game of the year for most, but some will watch just for the commercials.
Every year, companies pay the big bucks to put the best commercials in front of 100-plus million people. These commercials feature the biggest stars, have hefty budgets, and are usually good for a laugh, an emotional pause, or just admiration.
The commercials might not be the same thrill they once were, but these ads are still bound to be the best commercials fans will see all year.
Plenty of the ads have already been released for Super Bowl 58, even if they’re not being broadcast yet on TV. Others have just been hinted at with trailers that have aired on the silver screen or on websites.
Stop reading now if you’re hoping to avoid spoilers for the commercials this year, but if you’re wanting to see the ads before the big game — or if you’re here later and looking to re-watch some of the spots — then Sporting News has you covered.
Super Bowl commercials 2024
There have already been several commercials released before Super Bowl 58, as well as a few trailers hinting at some commercials yet to come out.
Anheuser-Busch
Anheuser-Busch’s ads have always been iconic, and they’re once again rolling out major ads for the big game.
It is starting with Bud Light, where Post Malone is continuing his role as the face of the light beer brand.
Of course, the Budweiser clydesdales are also back to repeat as stars of the show. They’ve become a staple of the Super Bowl experience.
Lionel Messi is now getting involved in the beer game. He’s wondering how the tap ran out, he’s impressing Ted Lasso (Jason Sudeikis), and he’s dribbling past a dog on the beach.
BetMGM
Would it really be the Super Bowl without Tom Brady?
Well, Vince Vaughn (and the rest of America) are tired of Brady winning all the time. That’s why anyone who’s not Brady can win with BetMGM … even four-time Stanley Cup winner Wayne Gretzky.
BMW
Even Christopher Walken doesn’t understand why companies are running an ad for an ad.
In this case, Walken is part of the teaser, even if he doesn’t know what it means. BMW is coming back to the Super Bowl with a 60-second ad, and the iconic actor appears to be at the center of it.
Coors
The Chill Train has left the station.
The iconic train was last seen in an ad back in 2012. It’s now the subject of the latest beer teaser as it prepares to roll back onto viewers’ screens.
CrowdStrike
The internet has become the Wild West, and one company has deemed itself as the sheriff.
CrowdStrike, a cyber security brand, is looking to keep people online safe, and it’s teasing its ad in the Super Bowl ahead of the game.
DoorDash
The Chiefs or 49ers won’t be the only winner on Super Bowl Sunday.
DoorDash announced in a teaser that it’s going to be delivering prizes of everything advertised during the Super Bowl to one lucky winner. That will be everything from three different cars, a 30-pound jar of mayonnaise, and 1,000 wings from Popeyes, among others, according to AdWeek.
Doritos
Wednesday on a Sunday.
Jenna Ortega, the star of Netflix’s “Wednesday” show, is concerned about the lack of Doritos’ Dinamitas in a teaser ad. Doritos has had plenty of high-profile stars in their ads. Ortega and Danny Ramirez are just the latest.
e.l.f Cosmetics
You’ve been summoned. Well, you and Meghan Trainor, among other stars.
e.l.f Cosmetics is bringing out a cast of characters from courtroom-related shows like “Jury Duty” and “Suits” for its Super Bowl ad. Along with Trainor, Ronald Gladden, Gina Torres, Rick Hoffman, and Sarah Rafferty are all going to be in the same courtroom for the makeup company.
FanDuel
Gronk is making a comeback … to kicking.
Last year, in a live Super Bowl ad, Rob Gronkowski booted a field-goal kick wide left — even if it sure looked like he made it. FanDuel still allowed fans to split a prize pool of $ 10 million in free bets. Now, Gronkowski is making his comeback with the help of Carl Weathers. For his part, John Cena is hoping Gronkowski misses again.
The Foundation to Combat Antisemitism
The Foundation to Combat Antisemitism will be running an ad in the Super Bowl aimed at combating antisemitism. The ad will feature the hashtag, #StandUpToJewishHate and will include a blue square.
The foundation was founded by Robert Kraft, owner of the Patriots, who created the organization in 2019.
Hellman’s
We know at least one commercial Will Levis will certainly enjoy.
“Barbie” actress Kate McKinnon and her cat become chefs after realizing how empty the refrigerator is and how useful Hellmann’s mayonnaise can be. Soon after, everyone — including Pete Davidson — wants the mayo.
Lindt
Chocolate makes the world go round, so the world decided to make chocolate round.
Lindt, the popular Swiss chocolatier, has been making round chocolate for a while now, but in Super Bowl 58, it will be rolling out an ad to the treats to the tune of Perry Como’s “Round and Round.”
M&M’s
So close, yet so far.
That’s probably how Dan Marino, Terrell Owens, and Bruce Smith feel having come up short of winning a ring in their careers, but at least they’re getting a chance to be recognized by M&M’s, who are featuring them as the headliners for their Super Bowl spot.
Mountain Dew
Aubrey Plaza’s going to be the life of the party from now on.
She’s starting by (maybe) eating flowers and riding a dragon in a Mountain Dew commercial and having a (Baja) Blast.
Nerds
From TikTok to the Super Bowl.
Addison Rae is coaching someone in a commercial for Nerds. Who she’s coaching is unknown, at least until the Super Bowl starts.
NFL
Yes, the NFL is once again running an NFL ad during the middle of the NFL’s big game.
The shield advertises itself every year immediately following the halftime show. This year, Saquon Barkley, Cameron Jordan, and Justin Jefferson are playing in Accra, Ghana.
Opendoor
You can do anything from your home. Even sell your house.
That’s what Opendoor is advertising during the Super Bowl, showing football fans how easy it is to take a video showing off your house and get ready to put it up for sale. In this market, it might be sold before the commercial ends.
Oreo
Who needs a coin when you have an Oreo?
Sure, you can’t flip it, but you can twist it and see which side will have the stuffing and which will be empty. Even Kris Jenner decided to make the Kardashian show by twisting on it.
Popeyes
Worth the wait?
Ken Jeong will help decide that. He’s been cryogenically frozen, and after 52 years, he’s waking up to try out the latest addition to Popeyes menu.
Pringles
Chris Pratt is going back to playing a mustachioed character wearing red.
This one’s not Mario, though. This time, Pratt is intrigued by his resemblance to the Julius Pringles.
Reese’s
Do people like change?
Clearly not. The Hershey product hasn’t said much about what is going to happen, but based on these teasers, there is some kind of change coming to the iconic Reese Cup.
Starry
Grah.
Ice Spice gave her signature saying during a commercial for lemon-lime soda, Starry. Everyone knows Ice Spice. But her ex? That appears to be a reveal waiting for the Super Bowl.
State Farm
He’s back.
Arnold Schwarzenegger is no longer saving the world from Predators or from Skynet. Now, he’s helping save people money on car insurance as “Agent State Farm.”
Uber Eats
There’s another spice in the Super Bowl. This one’s a bit more of a throwback.
Victoria Beckham, aka Posh Spice, and her husband David Beckham are advertising for Uber Eats, highlighting how easy it is to forget things. Including, apparently, whether the Super Bowl is for baseball or hockey (hint: it’s not Beckham’s football).
Volkswagen
Punch buggy, no punch back.
There might be a few jabs thrown whenever the Volkswagen commercial comes on the air. The German automaker is rolling out the vintage cars in its 2024 Super Bowl commercial.
