Mark Zuckerberg tried Apple’s Vision Pro headset and his verdict is that the Meta Quest 3 is a better product. Shocking, right? In a video posted on his Instagram account, recorded with Quest 3’s passthrough, the Meta CEO said before trying out the headset he thought that Quest 3 would provide better value to people […]
Apple eyes business as a prime market for the Apple Vision Pro
For years, we’ve been hearing about virtual and augmented reality use cases in business around manufacturing, field service and product design, but for the most part, the notion has failed to take hold in a big way. The question now is whether the Apple Vision Pro (AVP), released last week with much ballyhoo, will move […]
Here are my favorite Vision Pro apps (so far)
Since Apple launched the Vision Pro last Friday, I’ve been hammering home the importance of immersive content. This isn’t a radical suggestion by any means. At this point we’re all keenly aware that hardware platforms live and die by content offerings. Remember all the way back, for a moment, to the end of 2014. When […]
Apple eyes a foldable iPhone following Vision Pro launch
Last week’s Vision Pro release shed some fascinating light on Apple’s generally top secret development process. A Vanity Fair interview with Tim Cook detailed — in part — what a long and heavy lift it took to get the company’s first headset off the ground. The Apple CEO gave an early iteration of the device […]
Immersive gaming and fitness apps are the key to Vision Pro’s consumer appeal
The foundational vocabulary of any new medium is inherited from that of its predecessor. Take, for instance, the early days of television, when so many shows were effectively radio programs caught on film. The new medium’s success is dependent on the development of its own vocabulary, distinguishing itself from earlier paradigms. In the case of […]