Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ads could soon start appearing in placements for Rufus users in the U.S. Ads will be shown based on Amazon search and conversational context, Amazon says, and […]
Amazon AI chatbot Rufus is now live for all U.S. customers
Amazon’s AI-powered shopping assistant, named “Rufus,” is now live for all U.S. customers in the Amazon mobile app, the retailer announced on Friday. The assistant, which lives on the bottom right of the app’s main navigation bar, is designed to offer customers help with finding products, performing product comparisons, and getting recommendations on what to […]
Amazon’s new Rufus chatbot isn’t bad — but it isn’t great, either
Last month, Amazon announced that it’d launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days’ delay, the company began to roll out Rufus to early testers February 1 — including some of us at TechCrunch — to help find and compare products as well as […]
Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app
Amazon announced today the launch of an AI-powered shopping assistant it’s calling Rufus that’s been trained on the e-commerce giant’s product catalog as well as information from around the web. The company says the new tool will launch to a subset of U.S. customers in beta, starting today, before expanding to more users in the […]