ILLIT has been compared to NewJeans since their debut. Even pre-debut, many called them “NewJeans 2.0,” with netizens worldwide mistaking them for NewJeans. “NewJeans 2.0?” — Korean Netizens React To HYBE New Girl Group ILLIT’s Concept Photos Many have chalked this up to their promotional and creative team, who allegedly seemed to have benchmarked NewJeans’ […]
BTS Makes Unexpected Cameo In Indian Superstar’s Promotional Campaign
Fandom crossovers are a big deal in general, but even more so in the world of K-Pop. So, when a globally popular group like BTS gets unexpectedly mentioned in a K-Drama like Marry My Husband, which exists within the same realm of the Korean entertainment industry, it still becomes a hot topic among fans. BTS […]
Are Pre-Release Singles A Good Promotional Strategy In K-Pop?
Dropping a pre-release single before the main album has become a common strategy for many companies in the K-Pop industry — especially among 4th generation artists. Music labels across the globe have used this tactic to build excitement for an artist’s album release. But is this approach as effective as many think in the world […]