In late March, BE:LIFT Lab‘s girl group ILLIT made their debut following the successful survival show R U NEXT? ILLIT | BE:LIFT Lab ILLIT’s title track, “Magnetic,” is a catchy and fun song, which has been reflected in the group’s chart performance. Since its release, the song has remained at the top of many of Korea’s […]
Fact Check: Is HYBE Really Doing “Payola” For ILLIT On Spotify?
Recently, rumblings within the K-Pop spaces have raised eyebrows regarding HYBE Labels‘ promotional strategies for ILLIT‘s debut track “Magnetic” on Spotify. The accusations have risen following ILLIT’s unprecedented success on the streaming platform. | BE:LIFT LAB A faction of K-Pop fans allege that HYBE has resorted to “payola,” a practice where payment is made to […]