Oura didn’t invent the smart ring category. It did, however, make all that came before it effectively obsolete. The category dates back more than a decade; TechCrunch wrote about an NFC ring in 2013. The Motiv Ring is of far more recent vintage, but it ultimately struggled to find the right use case before being […]
Oura Ring 4 debuts slimmer design, additional sizes, and improved sensing starting at $349
Oura on Thursday unveiled the fourth generation of its popular smart ring. The Oura Ring 4 arrives just under three years after its predecessor’s debut. Despite the gap, the new wearable largely refines — rather than reinvents — the experience. The most notable hardware change is the slimmer profile, an odd thing to say about […]
Oura has acquired metabolic health startup Veri
According to a recent FCC filing, the Oura Ring 4 is likely to launch any day now. In the meantime, however, the health hardware maker has another key bit of news to share. Oura announced Wednesday that it has acquired Veri, the Helsinki-based startup behind the metabolic health product of the same name. The announcement […]
Circular will pay competitor Oura royalties to sell its smart ring in the US
Smart ring makers Oura and Circular Tuesday announced a settlement in an ongoing patent suit. The agreed-upon terms find the French company entering into a multi-year agreement with Oura, wherein it will license the market leader’s intellectual property for devices sold in the U.S. Financial details of the agreement have been kept confidential. Oura has […]
Oura starts selling its products on Amazon
Smart fitness ring maker Oura announced a partnership with Amazon today to sell its products through the e-commerce site. The company said that both its rings — Horizon in six finishes and Heritage in four finishes will be available on Amazon. The Heritage ring starts from $ 299 and the Horizon ring starts from $ […]