VerSe Innovation, India’s content tech unicorn that owns local language news aggregator Dailyhunt, digital newsstand platform Magzter and short-video app Josh, has acquired digital marketing firm Valueleaf Group in a cash and equity deal. Valueleaf will help VerSe to bolster its presence in the Indian digital ad space and build a significant retargeting platform, countering […]
VC leading Bolt’s hoped-for $450M deal confirms he’s offering ‘marketing credits’
Ashesh Shah, the founder and CEO of The London Fund is, as you might imagine, bullish on Bolt. The London Fund is a U.K. venture firm with “over $ 1 billion in cash and assets” in AUM that is leading a proposed $ 450 million raise for Bolt, a one-click checkout startup that has been […]
Digital marketing startup Plaiced has acquired Precursor Ventures-backed Clutch
Clutch, a marketplace for digital marketing services, has been acquired by the online social network Plaiced, Clutch’s co-founder, Madison Long, told TechCrunch. The deal closed earlier this week for undisclosed terms. “The creator economy is growing rapidly, we knew to remain competitive and really be able to take over market share, an acquisition would be […]
WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam
WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and […]
Canva’s cringey rap battle was actually a marketing win
You thought the hottest rap battle of the summer was between Kendrick Lamar and Drake. You were wrong. It’s between Canva and an enterprise CIO. At its Canva Create event last week, Canva unveiled its new enterprise offerings. But few people would be talking about that if not for an unexpected rap battle that took […]