Spotter, a startup that underwrites creators and offers AI tools, raised $ 7.4 million, according to a Form D filing viewed by TechCrunch. A representative for Spotter confirmed the filing’s legitimacy, but did not offer further details. This additional funding is much smaller than Spotter’s most recent raise, a $ 200 million Series D round […]
YouTube is developing AI detection tools for music and faces, plus creator controls for AI training
YouTube on Thursday announced a new set of AI detection tools to protect creators, including artists, actors, musicians and athletes from having their likeness, including their face and voice, copied and used in other videos. One key component of the new detection technology involved the expansion of YouTube’s existing Content ID system, which today identifies […]
Hank Green reckons with the power — and the powerlessness — of the creator
Hank Green has had a while to think about how social media has changed us. He started making YouTube videos in 2007 with his brother, novelist John Green, at a time when the first iPhone was in development, MySpace was still relevant and Instagram didn’t exist. Seventeen years later, posting videos on the internet is […]
Instagram expands its creator marketplace to 10 new countries
Over the weekend, Instagram announced that it is expanding its creator marketplace to 10 new countries — this marketplace connects brands with creators to foster collaboration. The new regions include South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina and Indonesia. Meta first introduced this marketplace to facilitate paid partnerships in the U.S. to […]
Will a TikTok ban impact creator economy startups? Not really, founders say
President Joe Biden signed a bill on Wednesday that could ban TikTok – for real this time. After so many false starts and stops, some creator economy founders and their clients are rolling their eyes. They’ve been through this before. “I think two years ago, this would have been devastating,” Karat Financial co-founder and co-CEO […]