Ford is slashing both the monthly and annual cost of its hands-free driver assistance feature, BlueCruise, for new and existing owners in response to “customer and dealer” feedback, the company tells TechCrunch. The automaker announced Tuesday that it will now charge $ 49.99 per month or $ 495 annually for BlueCruise, which allows drivers to […]
Ford’s BlueCruise hands-free system under investigation after fatal crashes
Federal safety regulators have opened an investigation into Ford’s hands-free driver assistance system, BlueCruise, after it was active during two recent crashes into stationary vehicles that killed multiple people. The National Highway Traffic Safety Administration’s Office of Defects Investigation (ODI) said Monday that it has confirmed BlueCruise was active in both crashes. One took place […]
TechCrunch Mobility: Cruise robotaxis return and Ford’s BlueCruise comes under scrutiny
Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here — just click TechCrunch Mobility — to receive the newsletter every weekend in your inbox. Subscribe for free. It was another wild week in the world of transportation, particularly in the EV startup and automated driving industries. […]
Ford’s hands-free BlueCruise system was active before fatal Texas crash
The driver of a Mustang Mach-E who crashed into a stationary car in Texas in February was using Ford’s hands-free driver assistance system, BlueCruise, according to data obtained by the National Transportation Safety Board. It’s the first known fatality resulting from a crash involving the use of BlueCruise, which Ford first announced in 2021. The […]