An adtech business owned by Microsoft is the target of a complaint backed by European privacy advocacy group, noyb — a nonprofit that punches far above its weight when it comes to chalking up strikes against data protection-infringing tech giants. For its latest action, noyb is supporting an unnamed individual in Italy to lodge a […]
Adtech giants like Meta must give EU users real privacy choice, says EDPB
The European Data Protection Board (EDPB) has published new guidance that has major implications for adtech giants like Meta and other large platforms. Since November 2023, the owner of Facebook and Instagram has forced users in the European Union to agree to being tracked and profiled for its ad targeting business, or else pay it […]