TikTok challenges in K-Pop have become all the range, with netizens loving seeing their idols interact with each other.
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♬ Haegeum – Agust D
@twice_tiktok_official #JIHYO 🤝 #HAEWON #Dododododododo ˖⁺。˚⋆˙♥️ #TWICECORE #TWICE #트와이스 #지효 #NMIXX #엔믹스 #해원 #IGOTYOU🤝 #WithYOUth❤🔥 #Newmusic
♬ I GOT YOU – TWICE
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♬ BOUNCY – K-HOT CHILLI PEPPERS – ATEEZ
For many, Zico’s “Any Song” was seemingly the start of the trend. He promoted the track through a follow-up point choreography challenge with MAMAMOO‘s Hwasa, and it became a huge success. Since then, the “challenge” trend has become basic marketing in the music industry, and even now, three years later, it Is still a major publicity tool for new songs.
@kozico0914 #AnysongChallenge#ZICO #지코 #화사 #아무노래 #Anysong#아무노래나틀어주세요#KOZ
♬ 오리지널 사운드 – kozico0914 – kozico0914
Recently, Zico appeared on the show Point of Omniscient Interfere. At one point, Zico shared his “apology” about inadvertently creating such a buzz with his video, which seemingly helped to create the “TikTok challenge” culture.
The rapper shared that idols usually used the time between performances to relax, but now they “have” to go and meet other idols because of the challenges and know each other’s choreography.