LE SSERAFIM — who recently faced plagiarism accusations ahead of their album CRAZY — are once again under fire. This time, the girl group is facing accusations of not only copying promotional campaigns but also “backstabbing” fellow 4th generation stars aespa.
The controversy began when Eunchae shared an Instagram story on August 31 featuring a sticker promoting their latest release stuck on an elevator door.
Shortly after, a post on the popular online community Pann went viral, accusing Eunchae and LE SSERAFIM of copying a stunt previously pulled by NewJeans during aespa’s Armageddon promotions.
At the time, the feud between former ADOR CEO Min Hee Jin and HYBE brought to light some controversial requests made by Bang Si Hyuk (HYBE founder) for Min to “crush” aespa. As proof that the battle between the companies didn’t extend to the girls themselves, aespa’s Karina tasked NewJeans’ Minji with a secret plan to spread stickers promoting aespa’s comeback in the HYBE building.
NewJeans’ Minji Goes Against Her Manager To Promote aespa in HYBE — Karina Responds
The viral post claimed LE SSERAFIM was allegedly doing the same thing. The original poster even implied that LE SSERAFIM’s actions seemed “shameless and thoughtless,” especially given Eunchae’s close relationship with Karina.
At this point, it seems like they’re doing it on purpose.
Even if the company told Hong Eunchae to do this, considering how close she is with Karina, it’s just shameless and thoughtless.
— OP on Pann
those stans booing aespa and newjeans for spreading the armageddon stickers but at the end of the day.. trendsetters pic.twitter.com/posZuP8DKA
— ً (@aesfirst) September 1, 2024
so when new jeans put around stickers of aespa, people were acting like they committed a crime and sent them so much hate. but now another group under that company is doing the same thing and suddenly everyone is quiet?
— mar (@yujimjn) September 1, 2024
aespa really on the moodboard it’s so crazy 😭😭 pic.twitter.com/ABFsmnc7IP
— areej (@aesunova) September 1, 2024
The post quickly gained traction, with many netizens criticizing LE SSERAFIM for their actions. Some even called the group backstabbers. Others focused on criticizing the fans who had previously attacked Karina and Minji for doing the same thing in the past.
- “LE SSERAFIM are being reckless, no doubt. They even put a sticker on an expensive tumbler and signed it. What a nuisance to the staff. LE SSERAFIM fans, please take a good look in the mirror.”
- “Didn’t LE SSERAFIM fans criticize NewJeans and aespa a lot when they stuck those up? I clearly remember them bashing Minji and Karina, saying they shouldn’t put stuff like that in public places. Now Eunchae’s doing it too, huh?”
- “And the elevator isn’t even in HYBE; it’s at MBC… 😂 The same LE SSERAFIM fans who were bashing SM for putting up flyers at HYBE are now silent. 😂”
- “Wow, isn’t this the same thing that was used to mock Minji and Karina on that forum? What are they going to say now?”
- “Weren’t LE SSERAFIM fans the ones who harshly criticized aespa and NewJeans for this before? 😂”
- “Haha, this is hilarious. Let’s get this comment upvoted. These are the same words that LE SSERAFIM fans used. It seems like LE SSERAFIM are really good at backstabbing.”
What are your thoughts?
Source: Pann
