This year, “Brat Summer” is in full swing thanks to Charli XCX‘s latest album, Brat, which has become the soundtrack of the season.
The aesthetic — dominated by neon green — has taken over everything from fashion to social media memes, much like the Barbie pink craze of summer 2023. But not everyone is thrilled about this trend…
they’re having a brat off pic.twitter.com/0elmggPNYp
— Eric (@odailybitch) June 1, 2024
In fact, NCT‘s dedicated fans NCTZENs couldn’t disagree more.
Why the uproar? Well, many K-Pop fans would know that neon green is NCT’s official color. As such, it seems their fans aren’t too happy about sharing it. Memes and videos that have — up until now — been used by NCTZENs to talk about their favorite group are now being taken over by Charli XCX fans, prompting NCTZENs to ask NCT to “fight back.”
FUCKING DO SOMETHING!? @NCTsmtown https://t.co/MYXzn7wk5D
— yomiverse (@CENTERlTUS) July 11, 2024
i feel sick nct needs to reclaim their brand IMMEDIATELY https://t.co/dfRRIpIxGm
— 🐈⬛ (@miffyisland) July 11, 2024
As the “Brat” aesthetic gains momentum, Twitter has become a battleground with multiple viral tweets sparking a playful yet passionate debate over who truly owns the color.
charli xcx rebranding nct neo pearl champagne images as brat green is my villain origin story
— steph is livs lover (@paintmeonce) July 3, 2024
NCTZENs argue that slime green has been synonymous with NCT for years, while Charli XCX’s fans embrace the color as a fresh, rebellious statement for the summer. The resulting back-and-forth has been nothing short of entertaining, with both sides making their case through memes, videos, and cheeky comments.
“stop colonising nct green” go outside and talk to a real human outside of stan twitter, quickly
— josh (@geolojosh_) July 12, 2024
neon green is NOT brat. respect ncts hard work.
— kat (@antoncig) July 12, 2024
While it’s all in good fun, the debate highlights just how powerful and personal color can be in the world of pop culture. So, who really owns neon green? That’s up for you to decide, but one thing’s for sure — it’s the color of the season, no matter who claims it.
