In a video released June 10, 2024, Belift Lab made attempts to denounce the allegations of plagiarism made against ILLIT. Famously, it was claimed that ILLIT had copied NewJeans‘ hanbok photoshoot. Although many K-Pop groups have done hanbok shoots before, it was claimed that NewJeans’ was unique due to its color scheme, specific lighting and editing, and more.
Korean Netizens Accuse ILLIT Of Plagarizing NewJeans’ Unique Hanbok Photoshoot
In their video, Belift Lab’s team narrated, “Min Hee Jin claimed that the hanbok colors and the pastel-toned palette was similar. Is it because there is nothing else left to claim that they are saying we copied their color scheme?”
They also brought up other groups’ hanbok shoots to try to convince the public that Min Hee Jin’s accusations were baseless. Their method backfired when netizens found that Belift Lab had photoshopped these “evidences.” They had made the lighting and exposure of these example photos lighter, in order to make them look more similar to NewJeans’ and ILLIT’s. Here is how GFRIEND‘s shoot appeared in the video.
