On October 24, netizens were shocked when former ADOR CEO Min Hee Jin officially set up a new entertainment agency.
Former ADOR Min Hee Jin Officially Sets Up A Brand New Entertainment Agency
Following the news, Min Hee Jin took to Instagram to share more posts regarding her new company, and while it was first thought the company was called OK, the posts show her seemingly trying out new logos. In particular, it appears that the company name is using the acronym OOAK, as these letters were consistently present and used in the doodles of the logo, with the meaning “Only One Always Known.”

Some designs were more minimalistic.






One was done with more graphic design rather than the other doodles.

The final two saw Min Hee Jin playing with a concept of a dove.


When the images were posted online, netizens had mixed feelings, with some excited for the future, possibly with NJZ, but others shared more negative reactions to the drawings and said it felt forced.

- Okay, savings bank. Okay, cash-back. She could totally shoot a commercial.
- Please, NewJeans…
- These kids look like bait (meaning: they’re gonna attract a lot of attention)
- Guess I don’t have good taste.
- Feels like something that’s been overly produced… doesn’t look pretty anymore…awkward.
- Wow, this is actually really good.
- Please debut a boy group.
The members of NJZ and ADOR have still not come to an agreement regarding their contract and activities.
Source: theqoo




