BLACKPINK’s Jennie successfully wrapped up her first solo concert, The Ruby Experience, but a new report from IMBC has criticized the event for falling short of expectations. While fans were eager to see Jennie shine on stage, the article points out that the concert failed to match the high standards associated with her name.
Jennie’s Ruby Experience was a special concert series celebrating her first full-length album, Ruby. The tour began in Los Angeles, stopped in New York, and concluded in Incheon on March 15. Despite the excitement surrounding the event, a review suggests that the production value didn’t live up to the ticket prices.
According to the report, the concert got off to a delayed start due to unexpected chaos in the audience when stars like NewJeans and Red Velvet were spotted.
The unexpected celebrity appearances created such a stir that the concert ended up starting about 10 minutes late.
— IMBC reporter
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Once things settled, Jennie finally took the stage, delivering a live performance of several songs from her album. While the reporter was impressed by the fresh arrangements and vocals, the minimal stage setup left them feeling underwhelmed.
The article describes the concert’s production as lacking creativity, with only basic visuals and a small screen that didn’t do much to enhance the experience. It also notes that there was little interaction between Jennie and the audience, as planned talking segments were cut.
[Jennie] performed each track live without a break, treating the audience to new arrangements and stage choreography that differed from the original recordings.
However, the lackluster stage production left much to be desired. Aside from the basic stage setup and graphics displayed on the screen, there were hardly any additional effects. Even the screen itself was noticeably smaller compared to other concerts, making it difficult to justify the ticket prices, which were in the ₩100,000 krw range.
Some might argue that the stripped-down production was an intentional artistic choice to highlight Jennie’s essence. However, even with that perspective in mind, the concert would have benefited from more elaborate stage elements, such as wire work, set changes, and special effects… things that typically make a live show stand out.
— IMBC reporter
According to the article, Jennie didn’t speak to fans until nearly 40 minutes into the show, where she acknowledged her nerves and thanked attendees for their support.
The delay at the start also led to the removal of planned fan interaction segments, resulting in a concert with minimal engagement between Jennie and her audience. It wasn’t until 40 minutes into the concert that Jennie finally addressed the audience.
— IMBC reporter
The concert’s length was also a point of contention in the review. With a total runtime of just over an hour, many fans remained in their seats even after the lights came on, hoping for an encore.
Just when it felt like the concert was truly getting started, Jennie was already preparing to say goodbye.
— IMBC reporter
The IMBC report claims that despite Jennie’s emotional gratitude, the concert ultimately felt too short and underwhelming for many who had anticipated a more elaborate production. What are your thoughts?
