This article is part of our coverage of BTS Suga’s DUI Case. You can read more and view the entire timeline here.
BTS fans have begun a boycott of Samsung due to a deleted post featuring Suga.
For many years, BTS has partnered with Samsung, first concerning the release of a new phone. Since then, the endorsement has grown to include special collaboration items like a special BTS versions of cell phones.
BTS have been heavily featured in promotions and advertisements as a group and individually.
On August 15, the Samsung Deutschland account shared an image of Suga, advertising the Galaxy S24 Ultra. Another tweet featuring Suga was made that included a poll and photos of RM and Jimin.
However, sometime after the image was posted, the Samsung Deutschland account deleted both of the tweets featuring Suga.
The deletions have been connected to Suga’s ongoing DUI case. After the idol was charged for drunk driving, more details have come out regarding the incident including CCTV footage.
Following JTBC’s apology for releasing incorrect CCTV footage, many fans have shared their thoughts on K-Media’s coverage of the issue, feeling that Suga is being “targeted.” This targeting is believed to be the reason for Samsung deleting the photos, with fans using the hashtags “#KMediaarebullies” and “KMediaStopBullying.”
Kmedia harassed @SamsungDE account into deleting their post about Yoongi. We need to raise our voice against them!#KMediaareBullies#KMediaStopBullying
— BTS Charts Daily (@btschartsdailyc) August 16, 2024
As a result of the deleted tweets, many fans have encouraged a boycott of Samsung.
It’s very sad how Yoongi is such a loyal Samsung fan but you deleted your post about him because of kmedia pressure. We were very happy you were supporting him but then you let him down. Please repost the picture.
NO SUGA, NO SAMSUNG #KMediaareBullies#KMediaStopBullying https://t.co/gLhQP8QzMa
— 🐱🪷 (@SDL_309) August 17, 2024
It’s very sad how Yoongi is such a loyal Samsung fan but you deleted your post about him because of kmedia pressure. We were very happy you were supporting him but then you let him down. Please repost the picture.
NO SUGA, NO SAMSUNG #KMediaareBullies#KMediaStopBullying https://t.co/gLhQP8QzMa
— 🐱🪷 (@SDL_309) August 17, 2024
NO SUGA NO SAMSUNG!!! #KMediaareBullies#KMediaStopBullying pic.twitter.com/t5eV9eTBzH
— 지역 ⋆ 𝟗𝟓 | 𝗪𝐡𝑜 𝐢𝑠 𝗦𝗘𝗩𝗘𝗡 ⁷ (@MusebyJimin95) August 17, 2024
