AFC Bournemouth have unveiled their inaugural product line in partnership with club owner, actor, director, and producer Michael B. Jordan, which will serve as the club’s pre-season kits for the USA tour in California.
The ‘Black Panther’ and ‘Creed’ star has been a minority stakeholder in the club since Bill Foley’s takeover in 2022. The kits designed by Jordan are made by Umbro, the club’s kit maker since 2017.
Two special edition kits, designed in the club’s iconic red and black colors, feature a eye-catching interlocking cherry pattern. Each piece in the range will bear an exclusive MBJ x AFCB tag, marking the collaboration with Michael and his Outlier Society Ventures.
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The shirts will also sport a modern reinterpretation of a vintage Cherries crest, which will be used as a secondary mark across various club projects. Talented designer Daniel Norris helped reimagine the old crest from the early 1980s.
Michael said: “Having the opportunity to design a kit has been a project I have been excited to work on since joining the club, and I can’t wait to see them out on the pitch this week. These are exciting times for Cherries fans and I’m looking forward to see what this season brings.”
The California tour will see two friendly fixtures played. The Cherries donned the black edition kit against Wrexham on Saturday, July 20 at Harder Stadium in Santa Barbara, which resulted in 1-1 draw. Andoni Iraola’s men are set to wear the red edition jersey in the next game against Arsenal at Dignity Health Sports Park, the home of LA Galaxy on Wednesday, July 24.
The limited-edition Umbro AFC Bournemouth 2024-2025 MBJ pre-season black and MBJ pre-season red football shirts are available from July 20, with the Adult-sized kit retailing at £85 GBP ($ 110).
