Earlier this month, fourth-generation group Cignature returned with “POONGDONG,” and controversy immediately sparked after the song’s music video was released.
The music video featured shots that left many netizens uncomfortable, including several in strange angles of the group in revealing outfits.
Netizens Furious At K-Pop Agency For “Sexualizing” Their Girl Group In New Music Video
This came after member Jeewon was sexualized during a variety show appearance that was promoted by the company.
During the full video, netizens couldn’t hide their anger when the show’s hosts showed images from the group’s performance at WATERBOMB that seemingly drew attention to her chest area.
Now, fans have called out the company over seemingly giving the idol outfits that do not properly fit.
In a tweet made on X, a fan pointed out a fan taken video from the group’s album release showcase on June 10. The video’s thumbnail image shows Jeewon in three poses where her chest is the focus.
The fan’s tweet questions what Jeewon is wearing, while reflecting on the comments left on fan cams of the idol.
Cignatures jeewons situation is horrible. what is this outfit? the thumbnail of her fancams is concerning but the comments are straight up SICKENING
(the timestamp comment is her jumping up and down…)#ProtectCignature pic.twitter.com/7o17FyaC9I
— lexi ✿ 🇵🇸 (@ondaprint) June 16, 2024
And while women with bigger chests are often sexualized for wearing normal and properly fitting clothes, this does not appear to be the case for this circumstance. Throughout the video, Jeewon can be seen pulling up the top as it slips down while she dances.
Netizens have slammed the company, demanding they protect the idol from the ongoing sexualization.
how @OfficialC9ent is letting these disgusting people sexualise her and not even lifting a finger is beyond me. also there are other female idols with bigger breasts that have clothes that fit correctly so there’s no reason that her dress should be so tight.#ProtectCignature https://t.co/0Jl2ToT6Ao
— jaz 樂✰ (@flo_withskz) June 17, 2024
even comments on things that have nothing to do with what she is wearing🙃 and c9 allows this to continue constantly having jeewon wear things that are extremely revealing and unfitting. https://t.co/RaRrD5KYre pic.twitter.com/8ddqFtXYLr
— 냥냥 ★ (@wowIino) June 18, 2024
hell is so hot for everyone at c9 who is responsible for EVERYTHING that’s been happening to cignature since waterbomb https://t.co/jqNiouwQaE
— mika hand holder 🐻❄️ (@seraphsvt) June 18, 2024
