Adidas is facing severe backlash from Korean netizens after releasing a promotional video featuring the fifth-generation K-Pop girl group QWER.
In the video posted on the girl group’s social media, the members of QWER tour an Adidas store, showing and wearing various products the brand offers. However, the collaboration has ignited controversy, leading to calls for a boycott of the brand.
The girl group QWER, particularly member Siyeon, has been the center of controversy due to recent remarks about marriage and childbirth.
During a broadcast, Siyeon was asked about the idea of getting married to have children, to which she responded, “Humans are born to reproduce. It is our duty to reproduce.” She further emphasized, “We get married to fulfill that duty of reproduction.” Her comments have sparked significant debate, especially given the sensitive discussions surrounding birth rates in Korea.
The promotional video quickly became a hot topic online, with a post on the popular forum TheQoo garnering over 37,500 views and more than 370 comments. Many netizens expressed their frustration and disappointment with Adidas for collaborating with a group mired in controversy.
- “I won’t buy Adidas anymore.”
- “Even if they boycott Adidas, it’s probably just a temporary thing.”
- “They’re doing really well, fighting!”
- “Is Adidas becoming a brand that mistreats women?”
- “Hmm…”
- “Don’t women buy Adidas?”
- “Adidas’ brand image is ruined.”
- “?? They’re using these guys?”
- “Why do the comments reek of desperation? LOL Ugh.”
- “Even in our country, celebrities from shady backgrounds are starting to emerge.”
- “It’s not like they committed any crimes. Why are people bashing them so much?”
- “Their image is tanking.”
- “Is the second one from the right Chodan? She’s really pretty.”
Source: TheQoo
