VerSe Innovation, the parent firm of Indian news aggregator app Dailyhunt, has acquired the popular digital newsstand firm Magzter, the two said Thursday.
The Bengaluru-headquartered startup has fully acquired Magzter, a New York-headquartered firm that counted Singapore Press Holdings among its backers. VerSe didn’t disclose the financial terms of the deal.
The acquisition of Magzter, which offers more than 8,500 magazine titles on its eponymous app, underscores VerSe’s growing focus to reach and serve the affluent audience, VerSe co-founder Umang Bedi told TechCrunch in an interview. He called Magzter Verse’s “largest” acquisition deal to date.
Magzter has amassed over 1 million paying subscribers in India and boasts a global active user base of 87 million, Bedi said. The firm, which offers an all-you-can-consume model with annual subscription fees ranging from $ 20 to $ 30, will find a distribution and technology partner in VerSe, he added.
Dailyhunt — valued at $ 5 billion and backed by CPP Investments, Ontario Teachers Pension Plan, Qatar Investment Authority, Carlyle Group, and Goldman Sachs — began evaluating the deal with Magzter last year. The Indian firm plans to launch Dailyhunt Premium this year that will include an ad-free experience as well as Magzter’s catalog. Magzter will continue to operate as a standalone service as well, Bedi said.
Magzter maintains partnerships with thousands of large publishers and offers titles including The New Yorker, The Economist, Vanity Fair and Time on its app. DailyHunt is working to introduce a personalized news feed in Magzter that will curate articles and stories from the digital newsstand app’s extensive catalogue of magazine titles.
“This partnership opens up new avenues for delivering high-quality content experiences to users across India, further strengthening our goal of providing unparalleled digital reading experiences to our readers,” Magzter founders Girish Ramdas and Vijayakumar Radhakrishnan said in a joint statement. They will continue to work on Magzter following the acquisition, Bedi said.
