Image inspiration and shopping site Pinterest is the latest tech company to roll out generative AI products to its advertisers, following similar moves by Google, Amazon, and others. At its Pinterest Presents advertiser event on Tuesday, the company unveiled new features for its Pinterest Performance+ suite, which includes both automation and AI. The latter which […]
Pinterest launches a feature to let users remix collages created by others
Pinterest created an engaging format with collages last year, which allows users to combine images and cutouts to create new content. The company is now banking on people creating more of them by introducing a Remix feature. Just like the Remix feature on short video apps, such as Instagram and Snap, the idea behind Pinterest’s feature is […]
Pinterest says its AI-powered collages are now more engaging than Pins
In the summer of 2022, Pinterest quietly launched a new iOS app called Shuffles that allowed people to put together collages using photos and image cutouts from its website. The app took off with Gen Z users, and the functionality later became integrated into Pinterest itself. Now the company says its collage feature, which is […]
Pinterest announces a new ad deal with Google as it approaches 500M MAUs
Pinterest announced a new ad deal with Google as the company aims to ramp up its ad revenue. Google is the social platform’s second third-party ad partner after Amazon signed a multiyear deal with Pinterest last year. The company talked about the Google partnership during the earnings call for Q4 2023, where it posted results […]