Starship Entertainment‘s latest girl group KiiiKiii is making waves in the K-Pop industry with their innovative promotional approach. Breaking away from traditional social media-based marketing, the company has developed an interactive website that offers fans a unique and engaging experience.
The website features several interactive sections that reveal details about the group’s upcoming debut. In one area, fans can explore a virtual map connected to the filming location of KiiiKiii’s pre-debut track “I DO ME.” Each location marker on the map unveils exclusive photos of the members.
Gaming elements play a significant role in the promotional strategy. Fans can participate in a driving simulation that incorporates snippets of their upcoming song’s instrumental track and reveals lyrics.
Another section features a dress-up game where users can create their own KiiiKiii-inspired looks while listening to the preview of a B-side track from their upcoming debut release.
Adding a personal touch, the website also includes a collection of digital letters written by the members, giving fans insight into their personalities. This section also teases another musical preview, building anticipation for their debut.
Mystery surrounds two additional sections of the website, currently displaying countdown timers. One promises information about their debut track, while the other, intriguingly labeled “groundwork,” will unlock in 28 days. The first of these sections will become available in just 5 days.
KiiiKiii Official Website Open✨
🔗 https://t.co/Unt439WPQ2#KiiiKiii #키키#I_DO_ME #UNCUT_GEM #KiiiKiii_I_DO_ME pic.twitter.com/hGjZOvhaeP
— KiiiKiii (@We_KiiiKiii) February 17, 2025
The website’s staff section has garnered particular attention, featuring new profile photographs of the members that have already captured the interest of Korean netizens. These images have quickly gained traction online, thanks to the group’s visual appeal.
Starship’s creative team is so good like they’re actually creative via (KiiiKiii official website)#KiiiKiii #키키 pic.twitter.com/krPXNACNNc
— KiiiKiii Updates (@KiiiKiii_ups) February 17, 2025
เก๋มาก kiiikiiiมีเว็บไซต์เป็นของตัวเองมีเกมแต่งตัวให้เล่น มีข้อความจดหมายจากพวกชี สตช.ลงทุนจัดหนักจัดเต็มจริงๆงานอะไรแบบนี้ไม่เคยเห็นกับค่ายนี้เลย pic.twitter.com/GC1VX3RRDs
— จาง เก็บโต๊ะ(fan account) (@KebToa) February 17, 2025
The innovative platform suggests Starship Entertainment is setting new standards for idol group promotions, potentially influencing how future K-pop acts engage with their audience.
