1st Generation K-Pop idol S.E.S’ Bada recently spoke out in support of NewJeans on September 5, 2024. NewJeans has been facing difficulties recently due to the sudden change in ADOR‘s management. Former CEO Min Hee Jin was replaced by an external hire, causing some change in policies. Most significantly, fans argued that the new ADOR was controlled by HYBE and was trying to “erase NewJeans.” Policy changes later led Dolphiners Films, who famously worked on NewJeans’ music videos, to refuse to continue working with ADOR and by extension, the girls.
The members themselves have been expressing how troubled they were feeling.
NewJeans’ Minji Pens Frustrated Message Of Despair After Recent Issues Surrounding ADOR
Bada posted a story to hope for better days for the girls. She accompanied it with a video of Hanni‘s self-composed song.
My heart really hurts… Just how much pain the members and fans must be in? Can’t the adults be wiser and benevolent so that these kids, who are just only now beginning to dream big, won’t be hurt? These lyrics written by a young singer (Hanni) who has just only realized her dreams are plucking my heartstrings… I pray that an amazing miracle will happen for them.
— Bada
Bada is known to be a fan of NewJeans. She has always been vocal about her support for them. You can read about another instance below.
Netizens Praise First-Generation Idol’s Concern For NewJeans Amid HYBE and ADOR Feud
