Netizens were almost furious about LE SSERAFIM Eunchae‘s omission from a promotional picture… until they realized why.
Since debuting, the members of LE SSERAFIM have become ambassadors and have endorsed a number of brands and products. While many are done individually, some, like their Vita promotions, were done together.
It’s always been five members or a smaller number… until now.
On June 3, a new advertisement with LE SSERAFIM was posted.
Chaewon has been representing the brand Jim Beam, and the brand’s Korean TikTok shared a video of the idol with some of their signature products.
♬ 오리지널-사운드-Jimbeamkr – Jimbeam_kr
Of course, what’s better than just one LE SSERAFIM member? All of them… almost.
The advertisement for Jim Beam showed only four of the members sporting a fresh concept and promoting the brand in the most “idol-like” way.
Yet, although some fans were seriously ready to contact HYBE, netizens quickly realized why Eunchae was missing and found it hilarious that they hadn’t realized the reason before. Jim Beam is a well-known alcohol brand and considering that Eunchae is only 17, it is illegal for her to consume alcohol. Obviously, it means she can’t promote it.
Along with fans’ reactions, the OP who shared the photo made sure to clarify the reason Eunchae wasn’t there.
i was gonna ask why eunchae isnt here but then i used critical thinking https://t.co/eHvwwMA2fG
— beau (@cho_wall) June 3, 2024
eunchae not being here is so funny fkfkkfdjdjd oh my baby hope shes enjoying her sparkling juice https://t.co/x5hdFyOwio
— jen ⭐ (@glosshannie) June 3, 2024
eunchae getting the boot has me ctfu https://t.co/N7vWDxKcYj
— mir9🌙ulous KIM DAHYUN fans nigeria 🧡 (@jeonghives) June 4, 2024
Eunchae in the van like pic.twitter.com/6iHBwH0bfS https://t.co/qv7JUNM2VP
— NAte (@NatetionX) June 4, 2024
assuming eunchae isn’t in this bc she’s underage and for some reason that is so funny 😭 https://t.co/EqAAhLvW7i
— cam🪽txt d-3!! (@momentsofsoobs) June 3, 2024
they’re promoting a beer and eunchae is still a minor
— le sserafim pics (@sserapics) June 3, 2024
Sometimes, people forget how young Eunchae is, and there will be plenty of chances for her to promote alcohol when she’s old enough.